Attracting and Hiring the Right Candidates

The competition is fierce for hiring top talent. Many say it’s more difficult to find “A Players” than it is to find customers and clients. You are not alone in your conclusion that recruiting and hiring are hard! An understanding of the role marketing plays in the hiring process can help. Recruitment marketing can be READ MORE

Hiring for Culture Fit – My 3 Favorite Interview Questions

I often get asked how to determine cultural fit during an interview. My answer partially depends on how you define culture. If you want to determine if a candidate will be successful in your physical work environment you can ask them to describe the work environment or culture in which they believe they are most READ MORE

6 Tips to Get Your Time Back

If you’re a small business owner, and you don’t own an accounting, technology, or HR firm, it’s highly likely that you did not start your business so that you could do bookkeeping, accounting, taxes, IT, human resources, or recruiting. Yet many small business owners feel an obligation to “do it all,” whether to save money READ MORE