What Is Conscious Capitalism Anyway?

Conscious capitalism equals Happy Earth

And what does Conscious Capitalism have to do with HireEffect?

Right at the top of the Conscious Capitalism website, the declaration is loud and clear. “We believe business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. And we can aspire to even more.”

The tagline: “When we operate with higher purpose, stakeholder orientation, conscious leadership, and conscious culture, we elevate humanity through business.

These are four tenets of Conscious Capitalism.

Higher Purpose

Elevating humanity through business begins with knowing WHY your company exists. Businesses should exist for reasons beyond just making a profit. We see profit as a necessary means to achieving your purpose— not as an end in and of itself.”

At HireEffect, our purpose is to boost the US economy one small business at a time by creating jobs in the communities we serve.

Stakeholder Orientation

Recognizing that the interdependent nature of life and the human foundations of business, a business needs to create value with and for its various stakeholders (customers, employees, vendors, investors, communities, etc.) In our stakeholder model, HireEffect also includes our environment. Working remotely allows up to reduce our carbon footprint, and leveraging technology allows us to save a few trees!

To this end, our holiday gift to our clients this year is planting trees in their honor by partnering with the Arbor Day Foundation.

Conscious Leadership

Human social organizations are created and guided by leaders – people who see a path and inspire others to travel along the path. Conscious Leaders understand and embrace the Higher Purpose of business and focus on creating value for and harmonizing the interests of the business stakeholders. They recognize the integral role of culture and purposefully cultivate Conscious Culture.

I strive every day (some days more successfully than others) to be this kind of leader.

Conscious Culture

This is the ethos – the values, principles, practices – underlying the social fabric of a business, which permeates the atmosphere of a business and connects the stakeholders to each other and to the purpose, people, and processes that comprise the company. All companies have a culture, but not all companies intentionally develop a culture that promotes their values and purpose.

I hope you all experience this as the reality at HireEffect.

If you would like to explore Conscious Capitalism more deeply, let me know. It’s one of my favorite things to discuss.

Thanks for reading!

~ Jennifer

credit: Conscious Capitalism – Elevating humanity through business

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